He has always believed in continuous learning as a formula for professional and personal improvement. He is considered a person who does not stop learning and acquiring knowledge through reading, courses, podcasts and other resources. At an academic level, this is his trajectory:

He conceives investment as an art, a journey that is undertaken and that is improved over time. Always with a long-term, global vocation, applying flexible and multi-asset management approach, with an eminently value bias, parameters that define his vision of the financial markets, after having been an active witness of several crises and financial events that occurred in the recent decades, in which he has successfully navigated, generating consistent returns with his management.

Firmly convinced that markets exist to serve us and enable us to achieve our vital goals through the magic of compounding, clearly advocates investment in quality companies at reasonable prices, with a safety margin and always understanding business. He demonstrates the important role that investment psychology and mental models play in success when investing.

Passionate about financial analysis and research, specially dedicated to asset management and the valuation of companies and projects. Given his multidisciplinary nature, he has historically taught finance in various postgraduate centers of different academic institutions, as well as given lectures and conferences, being very active in the dissemination of his knowledge and opinions through his numerous articles in the regional press and in specialized magazines of the financial sector, all this, with clear reflection in the Cross Capital Blog and the different social media in its most recent stage.

He enjoys a very high recognition and an impeccable reputation in the national financial sector, after more than 25 years of professional experience.

His pioneering nature, impregnated in his DNA, characterized him enormously during his stage in CajaCanarias: in the investment arena, applying since 1999 the multi-management schemes with third parties funds, leading as president a Luxembourg based Sicav of Spanish investors (Spanish savings banks SICAV - CEDA) which exceeded € 1 Bn., launching structured products for Private Banking clients, as well as promoting the open architecture of investment funds through international contracting platforms. In Corporate Banking, he promoted investment via syndicated loans, club deals and project finance, becoming member of the Investment Committees of several national venture capital funds, with investments in the industrial, tourism and infrastructure sectors. In addition, he has been a board member in several companies (non-listed and some listed) of both, regional and national, belonging to the industrial, financial and services sector. In the capital markets (funding) arena, he promoted issuing through EMTN programs, senior bonds, covered bonds, subordinated bonds, preferred shares, commercial paper, etc.

Also at Cross Capital, they have been pioneers advising the 1st green bond issue in the Canary Islands. In addition, the company will be the first EAF (equivalent to RIA or IFA) to launch a 100% digital project that will allow customers to hire all their services wherever they are, enabling to grow its business in geographical terms.